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What does ByOwnerInYourTown.com provide their lender affiliates, to successfully market to the FSBO sellers? Great question. Here is a list of tools, examples, and marketing concepts, that are available to all of our lender affiliates. All of our marketing materials are easily customized for the individual company, or loan officer, allowing them to concentrate on selling.
Marketing Tools:
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ByOwnerInYourTown.com FSBO Website - Our principal marketing tool, and key to, not only our success, but to our lender affiliates success. Being able to load property listings on the web is a great tool, but if that website doesn't generate traffic, no leads are generated for the lister. Because of our SEO (Search Engine Optimization), Pay Per Click campaigns, and other web marketing, we are able to provide a steady stream of leads to our affiliates. "Click Here" for an indept look at the ByOwnerInYourTown.com Website.
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ByOwnerInYourTown.com High Visibility Signs - Our high visibility yard signs attract the attention of all propspective home buyers passing by. They are constructed of heavy duty coroplastic, and sit on long lasting metal stands. To view all available signs, "Click Here".
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ByOwnerInYourTown.com Marketing Materials - Our marketing department has designed the highest quality marketing, and promotional materials available. All items can be easily customized by our affiliates, to include their contact information. FSBO Packages, Flyers, Brochures, Open House Documents, Post Cards, etc; everything you would need to solicit the For Sale By Owner, and everything the For Sale By Owner needs in the process of selling their home. To view examples, "Click Here".
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ByOwnerInYourTown.com Text Messaging Service -
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Over 80 % of today's home buyers start their home search online on the internet, with 93 % of those buyers spending the majority of their time online, searching "Real Estate Listing" websites. Not on mortgage industry websites. These listing websites are where these buyers are finding the homes they are interested in looking at, or making inquiries about. Those inquiries are being sent directly to the agency, and or agent whose contact information is posted on that property listing.
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Statistics show that there is over 167,000 For Sale By Owner sellers around the country. Just take a good look around your local neighborhoods when driving to the office, and count how many FSBO signs you notice. Now think of how many leads you could be generating, if your contact information was the only contact information available on those property listings online, and signage.
Are you starting to see the revenue possibilities of working the FSBO market place? Can you see why it is so important to have the capability to post "For Sale By Owner" properties online, with your contact information?
To be successful in the FSBO market, you must be able to establish alliances with the FSBO sellers. In order to accomplish this, the lender must be able to show the FSBO seller "Value", What can you offer them, that no other loan officers in your area can. Any loan officer can offer to pre-qualify potential buyers for the FSBO seller. How can you make yourself stand head and shoulders above the rest? By joining our Lender Affiliate network; once you are an affiliate, you will possess the expertise, professional marketing tools, and the ability to offer "Maximum Exposure" for the FSBO property listings.
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